Mr Robert Repetto, legendary professor in the practice of economics and sustainable development, and co-author of “An analytical tool for managing environmental risks strategically”, helps out with the thesis approach.
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How are you factoring the take off of the Internet and business networks becoming a dominant practice after 2000. Both these factors greatly reduce the need for paper. Could your changes be a reflection of technology and the current state of such has removed paper from the demand curve it once held?
You certainly have a point with the take off of the internet and business networks affecting the paper consumption. We will not draw any conclusion regarding the level of technology and paper consumption but instead focus on how to assess different countries/markets in terms of where to locate successful "going green" strategies.
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