According to the book “Green to Gold” IKEA is arguably the most sustainable company in the world. A great reason for that is realized when reading there sustainability rapport. Approximately a third of the editorial text in the sustainability rapport is written by four different NGOs that are covering the interests of nature, animals, and children well being. And not enough with that the different organization gets to write in the rapport, they are aloud to pay criticism against IKEA as well. For example Greenpeace thinks that IKEA are moving to slow and should support its wood suppliers in a better way and WWF thinks that IKEA should let the customer be more involved in showing which green way to go.
IKEA also states in their rapport that NGOs are very important stakeholders and often refers to the relationship with NGOs as “dialogues and partnerships”. ”The IKEA Way on Purchasing Home Furnishing Products” (IWAY) defines what suppliers can expect from IKEA and what IKEA requires from its suppliers in terms of legal requirements, working conditions, child labor, environment and forestry management.
What is for sure is that IKEA in a very successful way has managed to use their flat packaging and sourcing of the assembling to customer to argue for their environmental awareness but IKEA is also taking pole position when it comes to build strong bands with NGOs.
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