A coin has two sides

Warmly welcome to Per&Per’s master thesis blog. The intention with this blog is to keep all the different stakeholders within in this thesis updated in the work progress. First of all we would like to take this opportunity to thank all the persons involved in making this thesis appointment possible.

The thesis topic is Sustainable Product Portfolio where carbon dioxide will be evaluated as a mean of control. The thesis will be written during the spring semester of 2008 at Yale University’s School of Forestry and Environmental Studies and The Royal Institute of Technology’s department for Industrial Ecology.

According to highly regarded business strategist Michel Porter a business strategy model can gain advantages to a company through lowering cost or differentiating products. The two different perspectives of the eco-advantages gained through operating with carbon dioxide as a mean of control will be handled within this thesis. The beneficial use of a environmental strategy could the famous oil company BP witness about when they used carbon dioxide as a way of making their business more environmental efficient. After introducing the “looking for carbon” where top management where dedicated to reduce greenhouse gases and especially carbon dioxide BP returned 1.5 billion dollar on their process investments on 20 million dollar.

“Environmental strategy is about seizing competitive advantages through strategic management of environmental challenges.”

Also stated in the book “Green to Gold” by Daniel C. Esty and Andrew S. Winston is that Stora Enso is among the top ten international green wave-riders and is there for the highest listed pulp and paper producing company in the world.

Please feel free to come with feedback or any suggestions of any kind. The blog will be frequently updated and shorter posts added under the thesis topic. We hope that you will enjoy and learn a lot about environmental strategies.