Sustainable Packaging Coalition Survey

Per&Per has done a survey along the 160 members of the Sustainable Packaging Coalition in order to investigate the underlying reasons for such a percipience and also the members allocation. It was founded that only 28% of the members where business to consumer companies and 83% where is some way selling packaging or packaging solutions, 2% where either governmental bodies or schools. The most interesting part of the survey is when analyzing the different business to consumer companies, fifty percent of those where represented by food and beverage including fast food companies.

When analyzing the B2C companies we took economic volume, ownership and allocation in to consideration. This approach divided the B2C companies into two slightly different groups. The first and biggest group, represented by two third of the total amount of B2C companies where selling for more than 2 billion USD per year, and all of them are selling on a global market. The second group consists of smaller companies all privately owned selling environmental niche products to developed countries; none of them, selling for more than 1 billion UDS per year.

A continuance of the analysis of the big selling B2C companies will show their reasons for putting effort and money into the Packaging Coalition, hopefully revealing the risks and opportunities in consumer paper board. For example McDonalds is one of the huge B2C companies in the coalition and them states in their sustainability rapport that they have failed in finding enough sustainable packaging. The survey results are to be continued, enjoy.