The Geography Behind Climate Change

The figure is showing representative countries for StoraEnso's sales market. 15000 individuals responded to the question; “have you personally done anything to reduce the usage of packaging and bags”

How climate change affects end customers varies from country to country. By studying surveys from HSBC, Accenture, BBC and McKinsey we found that there is some countries and continents that are more representative for the emerging changes in end customer demand and behavior. The map below shows countries that are leading the green wave and are strategic key markets for StoraEnso, like Russia, India, Brazil and China. These countries are further interesting due to the supply of low cost and fast growing fiber. A key finding is that these countries are showing a considerable environmental awareness compared to more developed countries.

The figure is showing representative countries for the StoraEnsos sales market. 15000 responded to
the question; “are you buying any green products?”